REEL Linen
A sustainable linen from Normandy - France
Our green linen product, build in sustainable fashion
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Responsible Environment Enhanced Livelihood Linen
REEL Linen is led by Kingdom Holdings. it's a sustainability-driven initialise for brands which are committed for sourcing more sustainable linen, including improving environment, quality and traceability conditions in their supply chain factories and farms worldwide.
Carbon neutrality
We continue to break through and move forward on the path of exploration and sustainable development.
Since 2022, REEL linen products has been obtaining a carbon neutrality certificate issued by SGS, to achieve decarbonization.
REEL linen is leading sustainable linen fashion and lifestyle.
”The REEL Linen Code is a trusted and independent assurance mechanism for brands and consumers that certify that their linen was produced in a verified sustainable way, from farm to yarn.”
Christof Walter, Sustainable Agriculture Expert
Code of Conduct
The REEL Linen Code of Conduct is the first global code on linen sustainable production. The Code draws on the experience of experts in Europe and China, as well as the great practices of flax producers in France, to understand the sustainability challenges in the field. It consists of farming and processing, and outlines areas of good practice for traceability, quality, social and environmental impacts. The code includes:
1. GENERAL GOOD MANAGEMENT PRACTICES
2. FIELD MANAGEMENT (FARM ONLY)
3. NUTRIENT MANAGEMENT (FARM ONLY)
4. CROP PROTECTION (FARM ONLY)
5. CHEMICALS AND OTHER HAZARDOUS SUBSTANCES
6. WATER MANAGEMENT
7. BIODIVERSITY
8. AIR QUALITY, GREENHOUSE GAS EMISSIONS AND WASTE MANAGEMENT
9. TRACEABILITY
10. HUMAN RIGHTS AND LABOR CONDITIONS
11. HEALTH AND SAFETY
12. LOCAL COMMUNITY
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Mutual benefits
REEL Linen provides mutual benefits, from farmers to final consumers through brands.
Discover how
”The REEL Linen offers me the opportunity to demonstrate my best farming practices to my buyers in a transparent and integral way.”
French farmer from Normandy (France)
trained with our REEL Linen code
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MADE WITH REEL LINEN
01 Benefit for farmers
It is anticipated that compliance with REEL Linen Code will generate similar positive results to the REEL Cotton program in the areas of increased yield and profits, and reduction in the use of water, chemical pesticides and chemical fertilizers.
02 Benefit for brands
The REEL Linen Code has been developed for brands which are committed to sourcing more sustainable linen, including improving environments, quality and traceability conditions in their supply chain factories and farms worldwide. Brands can include compliance with the REEL Linen Code as a requirement to suppliers of linen yarn and fabric. Flax fibers produced in compliance with the REEL Linen Code are traceable from seed to yarn, supporting the transparency and traceability of brands textile supply chains.
03 Benefit for consumers
More and more consumers are concerned about what are contended and what are not contended in the products they consume, because this has impacts not only on their health but also on the environment and life quality of future generations. Products complying with REEL Lined Code provide one more option for these consumers who want to do the responsible purchase and care about the future generation.
