From July 5 – 7, Premiere Vision Paris held as scheduled. Overcoming the adverse impacts of COVID-19, Kingdom strived to build the special decorated exhibits for REEL Linen, with the theme of ‘Responsible Environment, Enhanced Livelihood’. A large number of clients visited and communicated with our sales people, and to advocate the philosophy behind REEL Linen. From fiber, tows, yarn and fabric to apparel, Kingdom created a more intuitive visual experience for visitors, trying to make everyone feel the advantages of REEL Linen.

REEL Linen is a social responsible initiative and code of conduct jointly initiated by Kingdom holdings and CottonConnect. It is committed to ensuring environmental responsibility, livelihood enhancement and traceability of the global flax/linen industry chain from farm to plant, and promoting the sustainable development of the whole flax/linen industry chain from cultivation to end products.